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'A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!' - "European Journal of Communication". How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Widely considered to be his most important contribution to psychology, Freud said of this work, "Insight such as this falls to one's lot but once in a lifetime." The publication of this work inaugurated the theory of Freudian dream analysis. When Great-Uncle Horace brings back lost and homeless animals from his travels around the globe, it falls to Zoe, and her mum, the zoo vet, to settle them into their new home. She's good at this, because she can understand what they say and talk to them, too. But that's a secret. In the fourth book in the series, a sad little seal pup arrives at the zoo. But how can Zoe welcome him to the zoo if the zoo might be closing down? A Himalayan journey of faith and mission. The seventh monsoon was the hardest of them all. I sat on the back porch of our Himalayan home and stared as the rain streamed down all around me. I had never felt so hemmed in by the constant rain, by the effects of the civil war and by the demands of home-school. As I sat there and listened to the pounding on our tin roof, I wondered whether I would make it through. I wondered whether I would cope with another 120 days of rain. And in doing so, I began to long for another season ...From the view point of her seventh monsoon, Naomi Reed takes time to look back on the seasons of her life. As she does so, she shares with us her journey of faith and Media and Audiences: New Perspectives free ebook mission and reveals poignant truths about God and the way he works his purposes in our lives through seasons.

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Author: Karen Ross,Virginia Nightingale
Number of Pages: 208 pages
Published Date: 20 May 2011
Publisher: OPEN UNIVERSITY PRESS
Publication Country: Milton Keynes, United Kingdom
Language: English
ISBN: 9780335206919
Download Link: Click Here
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